Jerico D. Catipay has an eye for design. So, he translated his passion for art into business to help his clients visualize and deliver messages. He developed Infographics Digital Printing and General Merchandise to provide clients from his province access to quality graphic designs and printed materials. However, like many micro businesses, Mr. Catipay faces difficulty in the operation, production, equipment and materials handling, and managing workers.
In 2018, MPEX consultants helped Mr. Catipay assess and evaluate the production, administrative, marketing, and human resource management systems in his business. Mr. Catipay then implemented the following recommendations of the consultants within 6 months. He expanded his facility to facilitate process and smoother workflow. He also acquired a company handbook to help guide him and his workers, and monitored costs, stocks and materials regularly. Rework or product return, one of the major problems of the firm, is reduced by 60% after implementing proper documentation and strict quality checking based on MPEX recommendations.
After 6 months, Infographics Digital Printing and General Merchandise generated 50% increase in sales or an average of Php5,000.00 per day. Mr. Catipay also hired additional staff in his firm to increase productivity. Because of the interventions and positive changes in his firm, Mr. Catipay was able to offer additional products and services to his clients in Agusan del Sur. The Infographics Digital Printing and General Merchandise is also identified by DTI as one of its accredited printing firms for labels of food products in the province.
By: Aliana Gene Sarmiento DOST-Caraga