The Master Baker from Marinduque

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IN THE SPOTLIGHT

The Master Baker from Marinduque

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A quote from the movie Spiderman says, “With great power comes great responsibility.” This is the belief of Danny Monteloyola, master baker of Rejano’s Bakery.

Rejano’s Bakery is the producer of Marinduque’s well-renowned arrowroot cookies. Since it availed of DOST’s programs and services, the firm has undergone major reform. From crude and inefficient production and manual cookie molding, the bakery later learned and acquired new techniques and equipment.

The project underwent three phases from 2005 to 2013: the first phase was for the design and fabrication of a complete arrowroot flour processing line; the second phase was for the design and printing of market-compliant packaging and labels; and the third phase was for greater productivity through the acquisition of fully-automated cookie depositor and oven that produces uniform-sized and consistent cookies that are evenly baked. The firm also availed of training on current Good Manufacturing Practices (cGMP), and consultancy on Cleaner Production Technology (CPT).

These interventions caused changes but Mang Danny embraced them with joy and excitement. As master baker, he was willing to be trained in the necessary techniques for the quality improvement of their cookies. After all, the power and the responsibility of producing more delicious arrowroot cookies lies only in his hands.

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Little by little, success started pouring in. Productivity increased due to higher flour extraction capacity (from 200 kg to 500 kg/day) and higher recovery. Arrowroot cookies production consequently increased by 200% and its shelf life was extended up to 18 months with appropriate packaging. This allowed them to penetrate bigger markets like malls in Metro Manila and online selling in MIMAROPA Ventures. Overall, average annual sales increased by 233% from 2004 to 2014.

The better news is Mang Danny’s salary also increased. This enabled him to send his children to school and support their everyday needs. One of his children is now a teacher and the other one is studying mass communications.

“Simula noong lumago ang kita ng Rejano’s Bakery dahil sa tulong ng DOST, nadagdagan ang aking sweldo bukod pa sa mga bonus at insentibo kaya malaking tulong ito para sa pagpapa-aral at pagpatapos ko sa aking mga anak.” ~Danny Monteloyola

Carmelita “Ka Mita” Rejano-Reyes, owner of Rejano’s Bakery, is proud of the success of her firm. When Rejano’s won the Best SETUP Adoptor and MSME Packaging Innovation award from DOST during the National Science and Technology Week at SMX Convention Center, Ka Mita opted to celebrate together with her employees. During the gathering, she presented Mang Danny a Loyalty Award to demonstrate her appreciation and gratitude to Mang Danny’s dedication through the years.


Resources: “Transforming Lives through Science and Technology” and “SETUP Success”
Photos from http://www.ilovetansyong.com/2014/07/rejanos-marinduque-delicacies-arrowroot.html

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